Middleton Good Neightbor Fest - Recap

MiddlMiddleton is my hometown, which means the Good Neighbor Fest (GNF) is my hometown fair, which also means there is a lot of GNF sentimentality attached to the festival.

When I think of Middleton Good Neighbor I think of the food first.

Mini donuts, kettle corn, funnel cakes and cheese curds; (although the cheese curds weren’t as good this year as they have been in past years – sorry Kiwanis).   After a weekend at the GNF, one needs a full body cavity flush and a green salad.

I think many other people think of the food first and art & craft show second.

And therein lies the problem.

It’s also the last fair of the season, smack dab at “back to school time”.  Another problem.

So let’s get down to brass tacks and dissect the goodness and lack of goodness of this particular art fair, keeping in mind that it pains me to say anything other than great things about the GNF.

The Good

1. The food. In addition to wide variety of grease laden items already mentioned, you can also get cream puffs, chicken and/or steak sammys, burgers, brats, pulled pork, pizza, pretzel, pie, ice cream, fries, fish, chicken dinners , cotton candy, caramel apples, soda and beer. Whew. I mean for small town fair, the spread is pretty good.
2. It’s close to home. Bonus.
3. The weather! GORGEOUS! Picture perfect 78 degrees blue skies and sunshine. A far cry from the Mt Horeb Steam Bath in mid July.
4. Firemans Park. It’s a park...not a parking lot. There are trees. There is grass. There are also an enormous amount of daddy long-leg spiders,  but we seemed to co-exist peacefully,  although I do feel really bad about unknowingly smushing one under my sales book. Live and learn.

The Not so Good

1. Firemans Park. Park = good. Hauling your crap into the park = not good. There is no easy load-in/load out. Basically, it’s a free for all. Technically artists are not supposed to park on North Ave, the very small block of road that butts up against the park… but no one pays attention to that rule, including me. I got lucky and parked on North Ave Sunday morning,  so load out was slightly less horrible. It’s every man for himself when it comes to packing up and heading out. And I’m all about me when it comes to getting the hell outta there and home as much as the next guy.
2. Communication with the Show Coordinators. I think art show coordination is a hazing ritutal. Some young eager beaver blindly accepts responsibility and then falls down the rabbit hole. In my experience manning the GNF artshow gmail account was pretty low on someone’s priority list.
3. The buyers. There were lots of people but not lots of buyers. I think this stems from two things:

• The general stock market rollercoaster of late doesn’t actually inspire confidence. Lack of confidence = lack of spending. Economics 101.
• Back to School. Most families are tapped out from back to school supplies, book fees, tuition and otherwise being nickel and dimed to death by their local school district. Factor in August being a big vacation month and people are tapped out.

At the end of the day I did respectable but not great. Not great is hard to parlay into excitement about doing this show next year. I’m on the fence. On the plus side I made a few contacts about other shows and got a hot tip on a better way to process credit cards. (I’m currently using a knuckle buster. That name is no lie.)

I figure the sour taste of this years GNF art show will fade and by May of 2012 I’ll be full of fresh hope and optimism. Time will tell.